Lower cost per click, higher click through rates
PPC (Pay Per Click) can produce phenomenal results to companies that have a budget to play with and want the best possible exposure for their business.
A successful PPC campaign needs careful management, though. The process works by putting a bid on certain search keywords. The right bid means your site will appear prominently in a search engine’s sponsored results, above its organic listings.
But careful management is essential to a strong PPC campaign. If people are enticed enough to click a PPC link to your site when it appears in search listings, you’ll have to pay the amount you bid on that keyword, whether the visitor makes a purchase or not.
But if people set aside a monthly allowance for their PPC campaign then the results can be truly remarkable.
PPC won’t work on its own, though. A semblance of CRO (Conversion Rate Optimisation) also has to be employed, to encourage visitors to invest into your products and buy into your overall brand philosophy.
You know you’re doing it right when someone comes across your site once via a PPC link, and is impressed enough by your online business to come back time and again of their own free will.
Let Tailored Internet Marketing handle your PPC campaign, and help catapult your company into the stratosphere.