Note: This post was written as an entry for a competition by Vicky Clark. It is a fictional preview of what could happen in the year 2022, and is a hat tip to the endless stream of SEO is dead posts.
I know it may have been said before and many of you have mocked those who dared say so in the past, but this time, it’s true: SEO is dead. Now wait. Before you lose interest in this article, thinking that it may have as much substance as milk bread, I’ve a revolutionary piece of leaked info that means you can take it serious this time.
My confidential sources, straight from the top of Google, have confirmed that the search engine is set to completely remove organic results from its search results page.
From next month, January 2022, Google is completely overhauling its system, having massive ramifications for those working in SEO and PPC. In essence, the only visible links that will be made available to Google searchers will be those that are paid for by the website owners. This has many implications, all of which are certain and none of which are complete speculations.
- For those working in SEO, your job will become redundant. Optimising your site for users and search engines will become a thing of the past as there will be no need for businesses to waste time when their efforts will not be recognised unless they pay Google to appear. You may have to admit defeat and humbly creep over to your PPC cousins, hoping they value the experience you have gained thus far in helping you perform their superior role.
Side point – FYI, for your aforementioned PPC cousins, life will be rosy and filled with daily lunches at the Ritz.
- The cost per click will dramatically increase for each search term, with the price for some of the most popular search terms rising to over £1,000,000. One example that was given to me by my exclusive source was that for the search term ‘internet scaremongers’, the cpc was due to rise to £845,000 by March 2022, such was the predicted demand.
- Small and local businesses will die. Due to the rising cpc discussed in point three, smaller businesses will be priced out of the internet market. This will leave the market open to the proper businesses who can afford to pay their way in a modern world. In my opinion, businesses run from people’s houses are usually unrefined and prole in nature. I for one will more than welcome the materialisation of this particular implication.
I know some of you may criticise the decision, but in realistic terms, the Google bigwigs are being smart with their money and business plan. For them, this has two implications which, when observed together would make anyone foam at the mouth with greed realise what a great opportunity this is.
- Instead of spending out billions of dollars of potential profits to constantly update their technology used to defeat the SEOs trying to trick their way up the organic lists, Google execs can sell the technology, sack the workers involved (freeing up more potential profits) and spend more weeks of the year on holiday in Antigua*. Work/life balance is extremely important in itself, but so is making sure you actually enjoy the finer things life has to offer when you have your two months annual leave a year.
- The removal of organic results will increase the competition for paid results, with no real limit on how much each cpc can sell for. This will only lead to a massive increase in profits for those at Google HQ. For a summary of why this is a good thing, see the arguments set out in point one regarding holidaying in Antigua. *With the addition of the consequences of point two set out here, this could extend to a holiday home in Antigua, as opposed to a vulgar rented apartment or villa.
In the interest of fairness of course, I must state the possibility that, when this happens, people might just start using Bing or Yahoo more. But I have to state that (despite my shares in Google) I have attempted to balance the arguments fairly and I truly believe that no other outcomes other than those state above can possibly occur.
Conclusion? SEO is finally (and really) dead!